Goal
Vans Warped Tour provided us a space to use during the Phoenix date of the tour. In return we supported one of their partners FEND, an organization focused on preventing opioid abuse.
Concept
Create incentives for guests to engage with FEND.
Execution
We designed t-shirts specific for this event that were sponsored by one of our partners, BRAVO Pay. Each t-shirt was custom bleached to make every one unique (very emo).
For guests of Warped Tour to acquire the t-shirt we developed a ‘scavenger hunt’ where they had to complete a number of quests. These quests included following or liking social media pages for our partners, entering their email address for our newsletter, taking a selfie at our booth and tagging our partners, downloading the BRAVO Pay or FEND apps, or visiting the FEND booth.
Over 90% of attendees that visited our booth took advantage of this opportunity.
Title image by Wicked Garden
